However, during the Shockwave storyline, it received its best ratings and showed signs that it might move off the bottom. Through its short existence, Sunset Beach remained in the daytime Nielsen ratings basement. The series aired its final episode on December 31, 1999.īefore getting cancelled, the show was renewed twice, but it failed to grab an audience. On September 17, 1999, NBC cancelled Sunset Beach due to low ratings. The show was renewed again for another year, and then picked up in six-month intervals for its final year in 1999. At first, the show was given a one-year deal, with 255 episodes to produce. Upon its premiere, Sunset Beach was made part of NBC's daytime programming block. In the process of making the show, Spelling liked the idea of naming it Never Say Goodbye, as suggested by Viacom chairman Sumner Redstone during a dinner with Spelling, but later tests proved that the viewers were more drawn to the title Sunset Beach.
That's one of the reasons we’re targeting young viewers - they’re the most available and the most flexible in their viewing habits." Jonathan Levin, one of the show's consulting producers, commented on the change that a new soap opera brings to the lineup, and the tough process of a viewer getting to know a new soap: "It is very difficult to change the loyalty of the daytime viewer, and we’re talking about shows that have been on for 30 years. It was the first daytime soap opera produced by Aaron Spelling, the chief of Spelling Television (Spelling had also produced several primetime soap operas, and was the executive producer of the 1991 film Soapdish, a satirical look at daytime soap operas). Sunset Beach was created in 1996, having replaced the 1984–1993 soap opera Santa Barbara, in an attempt to rebuild the NBC Daytime at the NBC network and target younger audiences.
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